CONSULTANT | COACH | COMMUNICATOR
Hi, I’m Craig. I help people achieve what they think is impossible.
I believe in the power of positive mindsets, simple solutions, and the incredible potential within every person and team.





















I’ve seen transformation happen again and again. These are just some of the amazing customers I’ve had the opportunity to partner with.
How can I help you?

As a Consultant
I partner with organisations to navigate complex change, implement proven methodologies, and achieve sustainable transformation that puts people first.

As a Coach
Together, we’ll unlock your team’s potential, build high-performance cultures, and transform mindsets into measurable results.

As a Communicator
I share real stories of transformation that energise teams, inspire
meaningful change, and open minds
to new possibilities.
Stories of Impact
Alex d’Annunzio
Product Operations at GoCardless
“Craig played a clear role in helping me unlock a broader vision for my potential. He expertly guided me through long-term career planning, equipping me with practical frameworks to effectively break down complex problems. His insights into high-performance teams were particularly invaluable, as he taught me how to leverage the strengths and potential of those around me to drive collective success.”
What Drives Me
I’ve spent 30 years turning ‘impossible’ into ‘possible.’ Not through complex strategies, but by unlocking the potential that already exists in people and teams.
Six values guide everything I do:

Simplicity
I transform lives by bringing clarity, unlocking potential, and driving success through simple, clear goals and direct strategies that make success achievable for all.

Curiosity
Never settling for ‘good enough’ leads to exceptional outcomes; I believe in curiosity-driven exploration that uncovers hidden opportunities.

Amplification
I’ve developed a unique ability to amplify and 10X the strengths of those around me, driving collective success and growth.

Celebration
Celebrating every achievement, big or small, by recognising the journey, inspiring joy, and creating moments that honour progress, foster gratitude, and encourage continued success.

DAUNTLESS
I embrace challenges, facing adversity with unwavering courage, and turning obstacles into opportunities, empowering myself and others to rise stronger and thrive against all odds.

Dream
Envisioning possibilities beyond the present, nurturing bold ideas, and daring to imagine a future where the extraordinary becomes reality, inspiring myself and others to dream without limits.
Making a Difference
I’ve always believed in giving back, and supporting families in their hardest times allows me to live out that mission. It’s a profound way to connect with others and make a meaningful difference. Every act of kindness creates a ripple of hope.
