COACH | CONSULTANT | SPEAKER
Make the impossible possible.
I believe people with a positive mindset can change their lives, change the lives of others, change the world… what an opportunity!
I’ve seen transformation happen again and again. These are just some of the amazing customers I’ve had the opportunity to partner with.
Make your impossible goals a reality
Discover your future self and have fun along the way.
Driven by values
Simplicity
I transform lives by bringing clarity, unlocking potential, and driving success through simple, clear goals and direct strategies that make success achievable for all.
Curiosity
Never settling for ‘good enough’ leads to exceptional outcomes; I believe in curiosity-driven exploration that uncovers hidden opportunities.
Amplification
I’ve developed a unique ability to amplify and 10X the strengths of those around me, driving collective success and growth.
About Craig
I help turn the wildest dreams into reality. I believe everyone has a unique purpose and dream, but fear and hesitation often hold us back. I focus on empowering individuals and organisations to break free from these limitations.
My Path to Empowering Others
When I found my passion for coaching, everything changed. I committed to empowering others, helping them make their wildest dreams come true, and transforming and growing in ways they never thought possible.
Building Foundations
My career started in ‘93 as a Senior Consultant in South Africa. I spent over 4 years developing a passion for solving problems and leading teams. These years set the stage for everything that followed.
Consulting and Transformation
In ’97, I moved to the UK and took on various consulting roles, including a notable stint with JP Morgan. Over the next 25 years, I helped companies face their challenges and transform their operations. By 2022, I had solidified my role as a consultant, focusing on creating impactful changes and transforming businesses globally.
Effective Coaching
Mid 2022, I realised my true passion was helping people achieve their dreams. My focus changed to unlocking individual potential and transforming organisations with a people-centred approach. Over the next year, I dedicated myself to coaching and becoming a transformation leader.
Committing to Excellence
Since early 2023, I’ve been fully committed to teaching the 10X mindset, an approach to aiming for excellence and pushing boundaries. Now, I focus on making dreams come true and driving individuals and businesses to achieve remarkable success.
Giving back: The Ronald McDonald House Charity
I’ve always believed in giving back, and supporting families in their hardest times allows me to live out that mission. It’s a profound way to connect with others and make a meaningful difference. Every act of kindness creates a ripple of hope.
